GIA offers downloads for your advertising (print, online, outdoor) website, or your social media channels. If you have any questions about how to use or install any tool, please email: firstname.lastname@example.org.
How to Choose a Diamond
Play the informative 5- or 10-minute videos, which explain the 4Cs and how GIA grades diamonds to your customers. You may also want to share these videos with your sales staff to help educate them about GIA, the 4Cs and grading reports.
Complete 4Cs Interactive Tool
GIA’s complete interactive tool offers customers an informative and engaging 4Cs educational experience. Including interactive 4Cs scales and videos, the Complete 4Cs Interactive Tool helps customers learn about the 4Cs of diamond quality. A programmer will be required to incorporate the tool into your website or in-store computer learning kiosk.
GIA’s 4Cs brochures are designed to address questions customers have about the 4Cs and the diamond grading process. Place these brochures on your counter, or use them as a downloadable PDF on your website. These brochures are available in 19 languages—so it’s a great way to educate in many languages.
GIA posters provide a simple way to visually educate your customers in-store. The 4Cs poster briefly states what they are and why GIA created them. Three sizes are available for download and these print-ready files can be taken to a local vendor to print as a poster or a duratran.
"We Offer Diamonds Graded by GIA" notifies your customers in-store that you offer GIA-graded diamonds. Three sizes are available for download, and these print-ready files can be taken to a local vendor to print as a poster or duratran.
Diamond Retailer Logos
GIA’s diamond logos are a simple way to inform your customers that you offer diamonds graded by GIA. These can be used on your website in the footer, in your advertising or printed and used in your jewelry cases.
4Cs App for Retailers
To engage customers in conversations about the 4Cs of diamond quality and to educate them at the same time, GIA has now created a 4Cs app for iPad and Android devices for retailers that want to use the latest technology.
Designed to be used at point of sale, the app features:
- Video and content that highlights the different aspects of the 4Cs
- Interactive tools to educate customers about how GIA grades color, clarity, cut, and carat weight
- Guidance on using the GIA grading scales, including how grades can affect a diamond's value
- Information about fluorescence, diamond treatments, and synthetics
- Direct access to GIA Report Check - GIA's online database of GIA reports, where contents of a GIA report can be viewed and verified directly from an iPad or Android device